Content + Strategy
Hi, I'm Landon.
Michigan State University Alumn with a bachelors of advertising management and a minor in graphic design.
Michigan State University Alumn with a bachelors of advertising management and a minor in graphic design.
A mix of content, strategy, and campaigns built to perform, with the numbers to support.
Marketing Intern
Developed and executed weekly themed content plans, including educational carousels, trending reels, and engagement-based weekend posts using themed content strategies to increase engagement.
Utilized Google Business Manager to update business information, post announcements, and enhance search visibility for local clients.
Content Creation and Digital Marketing Manager
Designed branded merchandise and managed the e-commerce website, generating $40K+ in sales within five months through digital promotion.
Edit short-form content using Adobe Creative Suite for a TikTok campaign promoting Olympic athlete brand presence, generating 1.4M+ views.
Content Creator
Developed lifestyle content focused on college experiences, growing a personal audience by 20,000 followers.
Utilized TikTok analytics to create content resulting in over 3 million likes.
Organized a multi-platform content calendar to ensure consistency and engagement across social media.
I'm a 2026 graduate of Michigan State University with a degree in Advertising Management and a minor in Graphic Design.
In 2025 I studied abroad in Rome and attended the Cannes Lions International Festival of Creativity as a student delegate, diving into AI in creativity, brand storytelling, and purpose-driven campaigns.
This year I plan to continue my advertising career helping brands make content and campaigns that resonate.