Portfolio 2023 - 2026
The work that made the numbers move.
A mix of brand campaigns, social strategy, and content I've created for athletes, university, and my own audience.
CONTENT + E-COMM
Dec 2023 - Feb 2026
Nick Baumgartner - Olympic Athlete
01
Turning an Olympian into a content-first brand.
Edited short-form content that broke 1.4M+ views, then designed and launched merchandise that hit $40K+ in sales in five months.
1.4M+
Views
$40K+
Merch revenue
5 mo
To sell
SELECTED WORK
*Linked as youtube reels, but these were originally shared to TikTok
"I'm a snowboarder" Reel
839K+ views
T-Shirt Design
Adobe Illustrator
Driveway Edit
DaVinci Resolve/Drone Operation
Jan 2025 - May 2026
Monster “Every Step of the Way” Campaign
02
Semester long full-funnel advertising campaign.
14 fellow students and I worked to build a fully integrated campaign positioning Monster as a lifelong career partner, using a mascot-driven narrative across OOH, social, experiential, and digital touchpoints.
10
Media Executions
40+
Slide Final-Pitch
Real-World
Client
SELECTED WORK
4 pieces
Fully Revamped Website
Landon Sundelius, using Lovable
Mascot Introduction/Design
Brought to life utilizing AI
:30 Ad Soryboard
Utilizing AI for Concept Visualization
Physical Ad Concept
For College Campuses/Cities
Jan 2025 - May 2026
Lothamer Tax Resolution
03
Making tax content digestible and scroll-stopping
Built weekly themed content calendars from educational carousels, trend-based reels, to engagement posts. Translated complex tax topics into scroll-stopping social.
Weekly
Content plans
3x
Format mix
B2C
Audience
SELECTED WORK
3 pieces
IRS Notice Graphic
Adobe Illustrator
Testimonial Graphic
Adobe Photoshop
Government Shutdown Reel
Canva
PERSONAL BRAND
Jan 2024 - Present
TikTok - ItzLando
04
Built a community of 20K like-minded individuals.
College lifestyle content powered by TikTok analytics, resulting in 3M+ likes and counting.
20K
Followers
3M+
Likes
8M+
Views
SELECTED WORK
*Linked as youtube reels, but these were originally shared to TikTok
Izzone Campout - Tiktok
67K+ views
MSU Gameday - Tiktok
43K+ views
Quizlet Paid Partnership
141K+ views
TRAVEL + EDU
May - Jun 2025
MSU Study Abroad - Rome
05
Documenting a month in Rome for MSU and fellow students.
Shot, edited, and posted daily photo + video for the Study Abroad social media channels.
48K+
Views
30 days
On the ground
Daily
Post Rate
SELECTED WORK
*Linked as youtube reels, but these were originally shared to TikTok & Instagram
Walk to Class - Instagram Reel
Rome
Final Promotional Project
MSU Ala Med
Jun 2025
Cannes Lions 2025
06
Student delegate at the Super Bowl of advertising.
Sat in on talks covering AI in creativity, brand storytelling, and purpose-driven campaigns with some of the greatest industry names.
5 days
Of talks
AI
Focus
Endless
Inspiration
SELECTED WORK
*Linked as youtube reels, but these were originally shared to TikTok & Instagram
Cannes "must haves"
Nice, France
Cannes "OOTD"
Nice, France
Experience Highlight
Pinterest Beach
WEBSITE DESIGN
May 2026
Portfolio - Landon Sundelius
07
Designed and built this portfolio website in Webflow.
Template sites like Wix and SquareSpace didn't feel customizable enough, so I taught myself. Flexbox, CMS, and responsibe breakpoints. Big learning curve, and zero templates, but the site you're scrolling right now is the receipt.
100%
Self-taught
0
Templates Used
Countless
Google searches